Everything is going great for the director: he inherited the benefits of two generations of New York Jews who turned their backs on their religious past and re-defined themselves in America. But when his ex-pat hustler Israeli pal Shimon walks into the trendy Kabbalah Center in Los Angeles one day and walks out newly religious, with a one-way ticket back to a yeshiva in Jerusalem, the director’s world is turned upside down. Following Shimon to Israel, he moves through different religious and spiritual communities investigating and wondering whether everyone, not just Madonna and Shimon, has lost his mind.