If you ever thought that love and attraction between a man and a woman are spontaneous and irrational, think again. An entire industry of books, workshops and tutorials is teaching men how to be successful with women and how to become ‘Seduction Artists’.
The film follows the story of three young men that have become part of the seduction industry in Israel. When the search for human connection becomes a competition over achievements, men who take part in this exploitative contest may find that they have become even lonelier.