In an era when billboards dictate that the right formula for life is “Want More – Buy More,” I find myself constantly wondering what the right formula for happiness really is. On the one hand there’s Coco, my childhood friend, who often sits around smoking a joint and writing philosophical poetry. On the other hand, there’s my cousin Eyal, a rich and busy business man glued to his cell phone. Which one of them has the right formula? Do I have any chance of breaking through the chains of the 21st century, the god of money and ever-present temptations…? I need to find out.