This film explores Israel’s obsession with consumption and consumerism in the 1990s by following Doron Tsabari, a washed up television actor who rose to fame on the show “Harishon Babidur” (The First in Entertainment). During this time, Tsabari realized his dream of becoming not just a film star but the most popular man in Israel. This is a penetrating, funny ,and sad film about a TV star with no limits, whose love for himself depends entirely upon the audience’s love for him, man who has succeeded in capturing the spirit of his own time, and has crowned himself a post-modern king.